ADVANCED DIGITAL MARKETING TRAINING IN AKOLA
[TOP RATED INSTITUTE]
4 Certificates
Full Practical Training
100% Placement Assistance
Recorded Session’s
Registration Form
Content For Certified Digital Marketing Course
1. Digital Marketing Overview
- What is Marketing?
- What is Dgital Marketing?
- Digital Marketing Platforms & Strategies
- Digital Marketing vs Traditional Marketing
- Defining Marketing Goals
- Latest Digital marketing trends
- Case studies of Digital Campaigns
- Latest Digital marketing trends
2. Website Structuring/Development
- What is Website?- Understanding Website
- Structure & Strategies For WordPress
- Understanding WordPress Dashboard
- Website Creation
- Selecting Domain & Hosting
- WordPress Themes, Widgets, Plugins
3. Local SEO
- What is Local SEO
- Importance of Local SEO
- Submission to Google My Business
- Completing the Profile
- Local SEO Ranking Signals
- Local SEO Negative Signals
- Citations and Local
- Submissions
4. Search Engine Optimisation (SEO)
- What are Search Engines and Basics?
- Importance Of SEO
- Google Algorithm
- On Page Optimization
- Off Page Optimization
- Essentials of good website designing & Much More
5. Google Analytics
- Introduction
- Navigating Google Analytics
- Setting Up With Website
- Sessions & Users
- Traffic Source
- Content
- Real Time Visitors
- Bounce Rate%
- Customization
- Reports
- Actionable Insights
- Making Better Decisions
- Other Popular Analytics Like Yandex Matrica
6. Google Search Console
- Introduction & Usage Of Search Console
- Integrating Search Console With Website
- Getting Important Data From Console
- Submitting Sitemap
- Google Index
- Crawl Webspages
- Website Speed
- Website Security
- Mobile Usability
7. Google Tag Manager
- Introduction to Tag Manager
- Why & Where to Use Tag Manager
- Setting Up Tags On Website
- Settting Up Triggers
8. Remarketing
- Understanding Remarketing
- Benefits Of Remarketing Strategy
- Building Remarketing Campaign
- What Is Conversion?
- Importance Of Conversion Tracking
- Implementation Of Conversion Tracking
9. Google Ads
- Introduction to Google Ads
- Types Of Google Ads Account
- Overview Of Google Ads
- Creating Search Ad
- Understanding Extension
- Creating Quality Optimised Ads
- Understanding Schedule, Bidding, Match Type, Audience, Location & Much More Targeting Features
- Keyword Planner
- Audience Manager
- Remarketing In Google Ads
10. Graphics Designing
- Graphics Designing Using Canva And Shutterstock
- Basics Of Graphics
- Graphics Required For Social Media & Other Accounts
- Creating Designs With Canva
11. Social Media Optimization
- What is Social Media Optimization
- SMM Vs SMO
- Why Use Social Media Marketing
- Setting Up Social Media In Proper Way
- Analysis Or Audit Reports
12. Funnels
- Understaning Funnels
- Usages Of Funnels
- User Journery in Funnels
13. Facebook Advertising/Marketing
- Facebook Organic
- Facebook Account Setup
- Business Manager Overview
- Facebook Business Account Setup
- Business Page Setup
- Understanding Campaign, Ad Group, Ad Sets
- Understanding Types Of Bidding
- Interconnecting Page With Others
- Introduction to Audience, Ad Manager, Data Hub
- Ad Format & Dimensions
- Advanced Audience Targeting
- Facebook Pixel Overview & Uses
- Facebook Pixel Setup(Retargeting)
- Reports & Analysis
14. Instagram Marketing/Advertising
- Intro To Instagram
- How & Where to Use Instagram
- How Influencer & Brands Use Instagram
- Instagram Marketing Strategy & Tips
- Use of Hashtag
- Instagram Paid Marketing
- Instagram Ad Format & Dimension & Rule
- Instagram Audiance & Targeting Will Remain Same As Facebook. (Bcoz Facebook Owns Instagram)
15. Whats'App Marketing
- Introduction To Whats’App Business
- Whats’App Business Features
- Setting Up Account
- Setting Up Auto Replies
- Understaing Implementation & Usage
- Setting Up Whats’App On Website
16. Google Adsense/Making Money
- What is Google Adsense
- Overview Of Google Adsense Dashboard
- Connecting Adsense With YouTube
- Connecting Adsense With Website/Blog
- Allowing/Blocking Publishers
17. Freelancing Projects
- Introduction to Freelancing
- How Freelancing Works?
- How to Grab Freelancing Projects?
- How to Pitch Client For Project?
- Freelancing Praposal
- Freelancing Websites
- Freelancing Quotations/ Pricing / Package?
18. Email Marketing
- Why Email Marketing
- Platforms For Email Marketing
- Engaging through Emails
Other Perks
4 Certificates
Training On Live Projects
Free Licensed Tools Worth 12,000 Rs
1 Month Internship
Your Trainer
Abhijeet Janorkar
Founder & Managing Director
7 Years of Hands on Experience of Digital Marketing. He has helped several Companies and Individuals Globally. Former YouTuber and Blogger.
Why Career in Digital Marketing
- Digital Marketing Careers are in High Demand right now.
- Digital Marketing Jobs are in Demand
- Digital Marketing are the Easiest High Paying Jobs
- No Coding Knowledge Required
Who Can Join This Training?
- Any Student
- Any Working Professionals
- Any Business Owner/ Entrepreneur
- Marketing Professionals
- Teachers
Challenges
- To find the right Institute –> Investment
- Time to Practice –> Long Term 2-3 Months Plan
- Dynamic – Keep Changing –> To Start / Change your Career
- Support / Mentorship –> Ideal Sweat Spot